Thankfully, the days of cramped and foul smelling smoke filled casinos are over! Patrons can now experience wide open spaces, artwork, modern decor, state of the art sound systems and pleasant fragrances. That’s right…pleasant fragrances! In fact, casinos have now begun to spend time and money on specialized scent marking companies whose job it is to enable gamblers to feel comfortable and relaxed in the gambling environment.
A pleasant scent in the work or business environment is not a new thing. Cleopatra used to spray perfume and fragrances on the sails of her ships to let others know that she was coming. Ancient marketplaces as well as modern ones, burned incense and cooked seasoned delicacies near passersby. In fact, a Salon study revealed that gamblers spend 45% more money when a floral scent is there to fill a casino than when there isn’t.
On January 3rd, 2017, Air Scent wrote that scents play a very complex and vital role in increasing casino revenue and visits. The article later stated that in a 1000 person inquiry, 86% admitted that fragrances evoke a vivid memory of the past.
It has been said that when people visit a location and experience a pleasing smell they stay and linger a bit longer. Casinos see great value in this. The longer patrons stay, the more likely it is that they will gamble and/or partake of other revenue generating activities. Also, fresh scents affect the perceptions of people. Especially with respect to cleanliness. This is very important in casinos where people tend to stay for long periods of time. When people perceive that they are in a clean environment they are more likely to feel comfortable and relaxed which may extend their stay at the casino.
So next time, when you are admiring the sights and sounds at your favorite casino, take a moment to breathe in deep. It is more likely than not that a group of highly trained scent professionals has contributed to your olfactory experience!
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